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Pass the Grappa

Instagram account that reviews various recipes.
@passthegrappa


Work featured:
-Logo
-Instagram slides
-Photography
-Animations

Femme Dept. - branding suite concept

Logo concept suite for a feminine hygiene product.

Work featured:
-Logo
-Instagram launch
-Business card

Tiny Tales - branding suite

Brand package created for acting and storytelling classes for kids.

Work featured:
-Logo
-Website
-Business cards
-Social posts

Current/Elliott: The Original Denim - art director + graphic designer

Current/Elliott relaunched the original denim collection, reintroducing the customer to what the brand was known for: the boyfriend jean. The launch also included updates to C/E’s other classic styles. The goal was to show the denim on different body types, making it more inclusive and easier to see how the denim fits on every woman.

Work featured:

  • Ecomm images: The main goal for this collection was showing the denim fit on different body types.

  • Website: Created a new category within the site highlighting each fit and breaking up the grid of product with small animated spots.

  • Campaign images: Images used for website, newsletters and social channels.

  • Videos: Created videos for each fit, highlighting different features of each style. These videos are used on social, digital marketing and the website.

  • Newsletters: Highlighting each fit

Casa Design - branding suite

Logo created for an interior design firm.

Work featured:
-Logo
-Business cards
-Website: casadesignla.com

Joie: Newsletters - art director + graphic designer

Work featured:

Newsletters: Redesigned newsletters for Joie. A clean, sophisticated design that makes the images and product the central focus of each layout.

Current/Elliott: Natural Dye - art director + graphic designer

The concept behind this shoot was to juxtapose the natural method used to dye this collection with a more high contrast tie dye effect. This was an important introduction to C/E’s wholesale accounts, like Bloomingdales, that a new collection dyed with natural materials was launching.

Work featured:

  • Campaign image: Still life featuring a piece from the collection

  • Newsletter: Sent to wholesale accounts getting them excited about a new collection.

Current/Elliott: The Vampire's Wife - art director & graphic designer

Current/Elliott collaborated with the cult fashion house The Vampire’s Wife to create a collection that fused C/E’s denim sensibilities with TVW’s gothic heroine aesthetic.

Work featured:

  • Ecommerce images: To make this collaboration stand out, the direction for these ecomm images needed to be dramatically different than the C/E product. To accomplish this, we introduced a pink carpet and hired a model with a more gothic appearance.

  • Website: Incorporating the campaign imagery and flat shots of the product gave a fresh take to this exciting collaboration’s Project Landing Page.

  • Social posts: To hint at this great collaboration, we created a teaser IG post that sparked a lot of interaction with viewers. It’s still one of the highest to date. Once the collection launched, a beautiful grid of the impactful campaign images helped support the official launch of the collection.

  • Retail installation: To bring the same experience from online into the retail store, we used a lightbox to show the campaign imagery and added The Vampire’s Wife logo as a floor decal to welcome you as you enter the space.

  • Newsletters: To further support the collection, we did a photoshoot refresh to give the collection a spark of newness after utilizing the same product and images for a couple months.

Power Brokers - branding suite

Created logo for real-estate firm designed full collateral suite.

Worked featured:
-Logo
-Business Cards
-Signage

Current/Elliott: Garment Labels - art director + graphic designer

Created new garment labels inspired by CE’s roots. Pulled elements from old labels and gave them a modern update. Retained the vintage feel while bringing back the tagline “wear for love/love for wear” on all garment labels and hangtags.

Work featured:
-Garment labels
-Hangtags
-Joker tag
-Leather patch

Current/Elliott: Website - art director

Work featured:

  • Website: Updated the website with new dynamic ecom imagery, creating another level of engagement to the site overall.

  • Ecomm images: Added more movement with the models, created different cropping of the product so when viewed, gives that page a more dynamic appearance. Introduced a “stylized shot” - the second product image as a lifestyle photograph, showing how the garment moves and looks when worn. The goal was to give the product more personality, stepping away from the standard ecom setting.

  • currentelliott.com

Le Sorelle: branding suite

Logo created for a production company founded by two sisters.

Work featured:
-Logo
-Business cards

Leune - branding suite concept

Rebranding of cannabis brand.

Work featured:
-Logo
-Packaging
-Website
-Business cards

TBD. PR - branding suite

Created logo for PR firm and designed full collateral suite.

Worked featured:
-Logo
-Website: tbd-pr.com

Current/Elliott & Equipment: Social Posts - art director

Featured work:

Social posts: Created original artwork for various occasions that were used for social posts. Occasions include Denim Day, Valentine’s Day, Chinese New Year and Christmas holiday.

Current/Elliott: Seasonal flats - art director + graphic designer

Work featured:

  • Seasonal stylized flats: Created interesting and creative flat shoots for each season. These images are used for every channel of C/E (social posts, newsletters, website, and digital marketing).

  • Newsletters: These mini flat shoots were created to fill gaps in content and to keep viewers excited about the same styles used on weekly newsletters.

Current/Elliott: Newsletters - art director + graphic designer

Featured work:

  • Editorial shoots: Created mini model shoots to always have new engaging images to utilize throughout the newsletter calendar. These images are also used across social and the website.

  • Newsletters: Designed newsletter shoots based on the creative concept for the newsletter.

Pass the Grappa

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Femme Dept. - branding suite concept

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Tiny Tales - branding suite

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Current/Elliott: The Original Denim - art director + graphic designer

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Casa Design - branding suite

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Joie: Newsletters - art director + graphic designer

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Current/Elliott: Natural Dye - art director + graphic designer

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Current/Elliott: The Vampire's Wife - art director & graphic designer

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Power Brokers - branding suite

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Current/Elliott: Garment Labels - art director + graphic designer

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Current/Elliott: Website - art director

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Le Sorelle: branding suite

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Leune - branding suite concept

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TBD. PR - branding suite

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Current/Elliott & Equipment: Social Posts - art director

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Current/Elliott: Seasonal flats - art director + graphic designer

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Current/Elliott: Newsletters - art director + graphic designer

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