Work featured:
Website: Updated the website with new dynamic ecom imagery, creating another level of engagement to the site overall.
Ecomm images: Added more movement with the models, created different cropping of the product so when viewed, gives that page a more dynamic appearance. Introduced a “stylized shot” - the second product image as a lifestyle photograph, showing how the garment moves and looks when worn. The goal was to give the product more personality, stepping away from the standard ecom setting.